Icelandair and Plastplan have taken decisive steps toward a sustainable future

Icelandair and Plastplan kickstart their partnership at DesignMarch 2022. The Icelandic company Plastplan specializes in finding ways to utilize plastic waste from companies and turn it into useful objects. Their aim is to work towards a sustainable future and find function where it’s least expected. Their newest project, coloful luggage tags made entirely out of plastic waste. 

Icelandair first met Plastplan when making a short documentary for the 2021 Design March festival. Björn Steinar Blumenstein, one of the founders, showed how he can take discarded plastic and turn it into something that’s not only fun, but also functional. They were so inspired that it was decided to collaborate with the company. We just needed the perfect project to kick it off.

The opportunity presented itself for the 2022 Design March Festival. As Iceland is expecting foreign visitors from all over the world, they wanted to give them something travel-related that also tells a story. The first collaborative project between Icelandair and Plastplan, therefore, was designing and producing luggage tags made entirely out of plastic waste. The fun, colorful and unique tags represent that can-do spirit of Iceland and highlight that value can come from where you’d least expect. 

"By turning plastic waste into functional objects, we’re reducing what ends up in landfills or gets shipped abroad to be recycled. That’s one way we work towards a greener future – and one way we bring the spirit of Iceland to the world. “